Why We Struggle to Stick to Healthy Choices—And How to Make Them Automatic
By Brian Vaszily April 27, 2027 – Preorder Now
“The Easier Way is unlike anything else I’ve read and an absolute must-read.”
— Cyrus Khambatta, PhD, New York Times bestselling author
Why is it so difficult to stop making choices that work against your health and happiness—even though you know better?
You already know the healthy choices you want to make.
Now discover the easier way to keep making them.
The junk food gets eaten. The workout gets skipped. The wine becomes two glasses. Another hour disappears online. You stay up too late again.
And you know choices like these add up—draining your energy, focus, and productivity while increasing your risk of brain decline, heart disease, and other serious diseases.
That’s why The Easier Way is such an impactful and sorely needed guide.
Instead of giving you more health advice you already know, it tackles the far bigger problem: how to finally keep doing what you know is good for you.
And it starts with this liberating truth:
You are not weak. You are surrounded.
Everywhere you turn today, powerful forces unlike anything previous generations faced are engineered to capture your attention, trigger your impulses, and push you toward “want-it-right-now” choices.
But what if you could turn the tables on them?
What if your healthiest choices became your easiest choices?
Through science-based and surprisingly simple changes, The Easier Way shows you exactly how to stop making so many impulsive and unhealthy choices—and make far more of the healthy choices you already know you should make.
No heroic willpower. No complicated program. No trying to change everything at once.
There is a much easier way.
preOrder the easier way now
And Get All 6 Exclusive Reader Gifts FREE
Preorder your copy of The Easier Way from your favorite retailer, such as any below, then submit your receipt to claim all six exclusive preorder bonuses you’ll learn about further below.
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Preorder The Easier Way, submit your receipt number, and receive the following 6 preorder bonuses:
3 Complete Summits. 64 World-Renowned Expert Interviews. Only the Proven Most Useful Healthy Aging & Longevity Insights of All.
When you preorder The Easier Way and send us your receipt, you’ll immediately get three of Brian’s most popular longevity summits—each built around a different revealing question for the world’s leading doctors and health researchers.
Discover what these top experts personally do for their own health… the highly effective but little-known steps that make a fast and powerful impact on your health… and the evidence-based most important DIY healthy aging and longevity steps of all.
You’ll get permanent access to all 64 complete interviews plus written transcripts to listen to or read whenever and wherever you choose.
Put The Easier Way to Work in Your Own Life
Turn what you learn in The Easier Way into action with a practical collection of worksheets, planners, quick-reference tools, and personal action guides designed to help you apply the book to your own life. And you’ll get a valuable head start, because as soon as you preorder and submit your receipt to us, we’ll send you “The Easier Way Grocery Store Survival Guide.”
Grocery stores are carefully engineered with largely unnoticed tricks and traps designed to steer what you notice, want, and buy—too often toward tempting choices that work against your health. This fascinating guide exposes what’s happening behind the scenes—and the most effective ways to avoid being fooled by it so you can come home with the healthier foods you intended to buy.
Then, after your order of The Easier Way book arrives, you’ll receive the rest of your Quick-Start Toolkit to help you put what you learn into practice.
Brian’s Four Illustrated Guides to Improve Your Balance, Mobility, Flexibility & Strength
It is vital to remain strong, mobile, flexible, and steady to avoid injury and health issues—and to stay independent and keep doing the things you want to do.
That’s why Brian created the Healthy Aging Body Toolkit—a practical collection of illustrated guides built around the simple yet very effective movements he personally works into his own life. And when you preorder The Easier Way and send us your receipt, you’ll immediately get the entire collection.
The collection includes 10 Essential Balance Exercises; 12 Essential Mobility & Dynamic Stretching Moves; 12 Essential Static Stretches; and 12 Essential Strength Exercises You Can Do Almost Anywhere—along with quick-reference resources and ready-to-use routines for when you have just 5 minutes or want a more complete 10- or 20-minute practice.
A Private Reader-Only Q&A with Brian Vaszily
Join Brian live for an exclusive reader-only online class and Q&A that takes you deeper into The Easier Way—and helps you take the book’s most important ideas and apply them to your own life.
Brian will take you deeper into the system, help you think through where your healthiest intentions are getting derailed and which changes may matter most—and then open the floor so you can ask Brian your own questions LIVE.
Your Life Is a Story Worth Preserving
How much do your children and grandchildren really know about the experiences, people, turning points, lessons, mistakes, triumphs, and memories that made you who you are?
This complete 264-page guide gives you hundreds of fascinating questions and prompts to help you explore your own life more deeply, preserve your stories and wisdom, and spark meaningful conversations with the people you love—in writing, audio, or video.
$25 Toward Premier Organic Age-Defying Skincare
Brian Vaszily is also the founder of Purity Woods, one of the world’s leading organic skincare companies. Purity Woods provides your skin nature’s most powerful age-defying botanicals, and it’s a true rarity in that all products are USDA Certified Organic.
When you preorder The Easier Way and send us your receipt, you’ll receive your $25 off coupon code right away. Use it on any Purity Woods products, including the #1 bestselling Certified Organic anti-aging cream with over 200,000 bottles sold, the Age-Defying Dream Cream.
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Discover Why It Feels So Hard to Stick to Your Healthiest Choices—And The Easiest Way to Change That
For more than 25 years, Brian Vaszily has studied the science of healthy aging, longevity, and human behavior. As founder of The Art of Anti-Aging, he has worked closely with many of the world’s most respected doctors, scientists, and researchers, personally interviewed hundreds of leading health experts, and built a community trusted by more than 500,000 healthy agers.
Through all of it, one problem became impossible to ignore:
Most adults already know enough to dramatically improve their health. Yet they still can’t consistently get themselves to do it.
Why?
The Easier Way reveals the surprising science behind that question—and, more importantly, exactly what to do about it.
You’ll discover why so many unhealthy choices are already being set in motion before you even feel like you’re making a choice… why “trying harder” fails… and why common approaches to changing unhealthy behavior often backfire.
But the most important discoveries are the solutions.
You’ll learn the surprisingly simple, science-based ways to make unhealthy, impulsive choices far less likely—and your healthiest choices far easier and more automatic.
Most require surprisingly little effort and are genuinely enjoyable. And you won’t need heroic willpower or a complete overhaul of your life.
You already know the healthiest choices you want to make. Now discover the easier way to keep making them.
“I've spent over two decades studying why people can't stick to the healthy choices they already know they should make — it's the entire reason Bright Line Eating exists. So when I tell you The Easier Way is essential reading, I mean it with everything I've got.
Brian Vaszily nails the real problem: it was never about willpower. It's about the conditions and cues silently running the show before you're even aware you're 'choosing.' I already live a lot of these principles myself, and I still found myself underlining passages and rethinking pieces of my own daily architecture.
This book shows you exactly why the healthy life you want has felt so hard to hold onto—and, more importantly, precisely how to make it automatic. I was moved by it. You will be too.”
— Susan Peirce Thompson, PhD, New York Times bestselling author of Bright Line Eating
“The Easier Way offers a refreshingly practical answer to one of the great frustrations of modern health: why knowing what to do so often fails to translate into actually doing it. Brian Vaszily helps us offload self-blame and shows us that lasting change is less about summoning more willpower and more about creating the conditions that allow our better choices to become our natural choices.”
— David Perlmutter, MD, author of the #1 New York Times bestseller Grain Brain and Brain Defenders
“We know what's good for us, so why is it so hard to actually do it? Brian Vaszily answers that question better than anyone I've read. He explains exactly why the gap between knowing and doing exists, and gives you the practical, science-backed tools to close it for good. Grounded in real neuroscience and written with refreshing compassion, The Easier Way is brilliant, practical, and could truly change the trajectory of your health and your life.”
— Ocean Robbins, Co-founder & CEO, Food Revolution Network, Author, 31-Day Food Revolution
“The knowing-doing gap is the great unsolved problem in health behavior, and this book tackles it directly. Brian Vaszily clearly explains why even our best intentions can fail us, then goes further than most literature on this topic. He tells you precisely and practically what to change, without relying on willpower, so you can finally stick to what's good for you. I teach many of these same tools to operators and executives, and I can attest that Brian is dead-right: they hold up under real pressure. The Easier Way is packed with wisdom that can genuinely change how people live.”
— Jemma King, PhD, author of Sleep First (Wiley), Founder of BioPsychAnalytics, Honorary Research Fellow, School of Psychology, University of Queensland
"The Easier Way is the missing link between knowing what to do and doing it. We spend 93% of our lives indoors, in rooms which our biology reads as confinement. Brian Vaszily does not ask you to try harder. He asks you to change the room, and then to step out of it."
— John La Puma, MD, two-time New York Times bestselling author of Indoor Epidemic
“Learning that online platforms are specifically engineered to hijack our attention shocked me at first. In this groundbreaking book, Brian Vaszily introduced me to something far bigger: the ‘impulse economy.’ The Easier Way explains the hidden forces at work in seemingly harmless environments that are intentionally designed to create impulsive behavior—often at the expense of our best intentions and our health. And awareness is only the beginning. The Easier Way goes much further and helps you create a practical action plan to take back control to stay focused and intentional in your choices. The Easier Way is unlike anything else I’ve read and an absolute must-read. If I could give it 10 stars, I’d do it in a heartbeat.”
— Cyrus Khambatta, PhD, New York Times bestselling author of Mastering Diabetes
You Already Know Better.
Now Make It Easier To Consistently Do Better.
The choices you make day after day don’t just affect how you feel today. They profoundly influence your risk of serious disease, your ability to stay strong and independent, and how many healthy years you have ahead of you.
You don’t need to make every choice perfectly. You do need to make far more of the right ones.
The Easier Way shows you how.
Preorder your copy today and get all 6 exclusive reader bonuses FREE.
This information is presented for educational purposes only. It is not intended as a substitute for the diagnosis, treatment, or advice of a qualified, licensed medical professional. The facts presented are offered as information only, not medical advice, and in no way should anyone infer that we are practicing medicine. Seek the advice of a medical professional for proper application of this material to any specific situation. These statements have not been evaluated by the Food and Drug Administration. Any product mentioned or described on this website is not intended to diagnose, treat, cure, or prevent any disease. We recommend that you do your own independent research before purchasing anything.
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BONUS #1: THE ULTIMATE LONGEVITY SUMMIT LIBRARY
3 Complete Summits. 64 World-Renowned Expert Interviews.
Only the Proven Most Useful Healthy Aging & Longevity Insights of All.
What if you could sit down with the world’s most renowned and trusted doctors and researchers—and ask them to reveal only the proven most powerful steps of all that you must take to live longer and healthier?
That’s exactly what Brian has done across three of his most popular longevity summits. You get permanent access to all of them right after you submit your Easier Way book receipt. Each of the three summits approaches the mission from a fascinatingly different angle:
What do the world’s top health experts make sure to do for themselves?
For this summit, Brian challenged 21 leading healthy-aging and longevity experts to reveal the steps they consider so important that they personally make sure to follow them in their own lives.
It’s the closest thing to looking over their shoulders and asking: Of everything you know, what do you actually do for yourself?
What are the most effective healthy-aging steps most people still aren’t hearing about?
Brian challenged another 21 leading doctors and researchers to go beyond familiar health advice and reveal the highly effective but little-known steps from their fields that they believe more people need to know.
In other words: What could make a major difference in my health that I probably haven’t heard before?
Of everything you could possibly do for your health, what are the proven MOST powerful steps of all?
For this summit, 22 renowned experts narrowed down everything they know to the evidence-based steps that will help you the most in terms of avoiding disease and living long and well.
Across the three summits, you’ll hear from only top-tier authorities such as David Perlmutter, MD; Daniel Amen, MD; Michael Greger, MD; Joel Fuhrman, MD; Robynne Chutkan, MD; William Li, MD; Robert Lustig, MD; Uma Naidoo, MD; Ellen Langer, PhD; John Robbins—and many more.
Together, their interviews span an extraordinary range of healthy-aging topics, including brain, heart, gut and metabolic health; nutrition; sleep; immunity; movement; pain; stress; toxins; energy; vision; healthy skin; emotional well-being; and much more.
And unlike a typical summit, there’s no deadline to get through it all.
You’ll receive full and permanent access to hear all 64 interviews + the complete written transcript of every interview. Listen, read, and revisit your favorite experts as often as you choose—and/or download the materials as you choose.
Three complete summits. 64 in-depth interviews. 60+ hours. Every written transcript. Unlimited access.
The entire Ultimate Longevity Summit Library is yours FREE right away when you preorder The Easier Way and send us your receipt.
BONUS #2: THE NEW EASIER WAY QUICK-START TOOLKIT
Don’t Just Read The Easier Way. Put It to Work in Your Own Life.
The Easier Way reveals why knowing what is healthy isn’t enough—and shows you the pain-free way to make your healthiest choices much easier to maintain in your daily life.
But this isn’t a book meant simply to be read.
The Easier Way Quick-Start Toolkit is its practical companion—designed to help you take what you discover in the book and apply it specifically to your life.
And you won’t have to wait until the book is published to get started. As soon as you preorder The Easier Way and submit your receipt, you’ll get immediate access to one key part of this bonus:
GET IT RIGHT AWAY: THE EASIER WAY GROCERY STORE SURVIVAL GUIDE
Walk into a modern grocery store and you’re entering an environment that is carefully engineered to influence your behavior without you realizing it.
Powerful—and often surprisingly subtle—tricks and traps are designed to steer what you notice, what you want, and ultimately what you buy. And too often, they drive you toward highly tempting choices that work against your health and the intentions you had before you walked through the doors.
Most shoppers have little idea how many of these tactics are working on them—or how effective they can be.
The Easier Way Grocery Store Survival Guide takes you behind the scenes to expose the tricks being used to influence your choices, why they’re so easy to fall for without realizing it, and the most effective ways to avoid being fooled by them.
You’ll discover how to sidestep the traps, dramatically reduce their power over what you buy, and leave the store with only the healthier foods you intended to buy.
THEN, IN MAY 2027: GET THE REST OF YOUR COMPLETE QUICK-START TOOLKIT
Once The Easier Way book is in your hands, you’ll receive the rest of this carefully created collection of practical worksheets, quick-reference tools, and personal action guides designed specifically to help you put what you’re learning into practice.
Rather than simply finishing the book and thinking, “That makes sense,” these tools will help you look at your own life, pinpoint where the ideas can make the greatest difference for you, and turn what you’ve learned into simple actions you can routinely use.
You’ll also be able to bring everything together into your own personalized Easier Way plan—so the book becomes more than something you read. It becomes something you put to work, ensuring your healthiest choices truly become your easiest choices.
BONUS #3: THE HEALTHY AGING BODY TOOLKIT
Brian’s Four Illustrated Guides to Improve and Maintain Your Balance, Mobility, Flexibility & Strength as You Age
It is vital to remain strong, mobile, flexible, and steady to avoid injury and health issues—and to stay independent and keep doing the things you want to do.
That’s why Brian created the Healthy Aging Body Toolkit—a practical collection of illustrated guides built around the simple yet very effective movements he personally works into his own life. And you’ll get the entire toolkit right away after preordering The Easier Way and sending us your receipt!
Rather than complicated workouts requiring a gym full of equipment, you’ll have straightforward movements you can draw from and incorporate into your life based on your own abilities and needs.
Your Health Aging Body Toolkit includes:
✓ 10 Essential Balance Exercises
A practical collection for your balance and body control—from simple standing exercises to walking, reaching, turning, and other functional movements.
✓ 12 Essential Mobility & Dynamic Stretching Moves
Movements designed to take important joints and areas of your body through comfortable ranges of motion and help keep you moving more freely.
✓ 12 Essential Static Stretches
A head-to-toe collection targeting many of the areas where tightness and lost flexibility can increasingly affect how you move.
✓ 12 Essential Strength Exercises You Can Do Almost Anywhere
Low-impact practical exercises targeting major movement patterns and muscle groups that help support your everyday strength and physical capability as you age.
Plus Quick-Reference Resources & Ready-to-Use Routines
The Toolkit also includes convenient quick-reference resources plus ready-to-use 5-, 10-, and 20-minute routines—whether you have only a few minutes or want a more complete healthy-aging movement session.
The goal is to give you a practical collection of top movements to stay balanced, mobile, flexible, strong—and productive and independent—as the years go by.
The Healthy Aging Body Toolkit is for general educational and informational purposes and is not individualized medical, physical-therapy, rehabilitation, or exercise advice. Consult an appropriate qualified healthcare professional regarding exercises appropriate for you, particularly if you have health, injury, balance, mobility, pain, cardiovascular, osteoporosis/fracture-risk, neurological, or other relevant concerns.
BONUS #4: THE EASIER WAY LIVE
A Private Reader-Only Learning Event + Live Q&A with Brian Vaszily
Reading The Easier Way gives you the complete system.
The Easier Way Live event gives you the opportunity to go deeper—and work through it with Brian.
Shortly after the book is released, only those who preorder and submit their receipt through this page will be invited to a private online learning event. In it, Brian will expand on the book’s most important ideas and, most importantly, help you think through how they apply to your own life.
Because understanding an idea and figuring out exactly what it means for you personally aren’t always the same thing.
During the online learning event, Brian will help you examine where your healthiest intentions may be getting derailed, identify where the ideas from the book could make the biggest difference for you, and think through how to begin putting what you’ve learned into practice.
Then comes something you can’t get simply by reading the book:
ASK BRIAN YOUR QUESTIONS LIVE
Have a question about something you read? Not sure how an idea applies to your particular circumstances? Want Brian to clarify something or help you think through where to begin?
Bring your questions and ask Brian directly during the private LIVE Q&A.
This isn’t another public webinar or summit session. It’s a special reader-only event exclusively for people who preorder The Easier Way and claim their bonuses.
And if you can’t attend at the scheduled time, you’ll receive access to the replay, so you won’t miss the masterclass.
It’s your opportunity to go beyond simply reading The Easier Way and spend dedicated time with Brian exploring how to make its ideas work in the real world—and in your world.
Preorder The Easier Way and your exclusive invitation to The Easier Way LIVE is included FREE.
BONUS #5: BRIAN’S COMPLETE 264-PAGE BOOK
THE TRUTH ABOUT YOU
Your Life Is a Story Worth Preserving.
Think about the people you love most.
How much do they really know about the experiences that made you who you are?
Your childhood. Your family. The people you loved. The chances you took. The mistakes you made. The adventures you had. The obstacles you overcame. The lessons you learned. The moments you never want forgotten.
So much of a person’s life disappears simply because nobody ever thought to ask about it.
Brian created The Truth About You to help prevent that – and you get it right away after preordering The Easier Way and sending us your receipt!
This complete 264-page guided book contains hundreds of carefully designed questions and prompts to help you revisit and preserve the experiences, memories, stories, insights, and wisdom that make your life uniquely yours.
But this isn’t only about creating a record of your life for others. The questions themselves can be fascinating to explore.
They can bring back memories you haven’t thought about in years… help you see experiences and turning points in a new way… reveal things about yourself you may never have stopped to consider… and inspire meaningful stories and conversations with the people closest to you.
You’ll explore childhood and family, relationships and love, work and ambitions, adventures and turning points, successes and disappointments, important people, hard-earned lessons, favorite memories, personal beliefs, and the wisdom you most want to pass along.
And there’s no single “right” way to use it.
Write your answers. Record them as audio. Capture them on video. Or simply use the questions to explore your life and start fascinating conversations with the people you love.
You don’t need to complete everything at once. Choose the questions that intrigue you most and begin there.
Because years from now, one of the most meaningful things you leave your children, grandchildren, family, and friends may not be something you owned.
It will be the story of your life.
You’ll receive the complete 264-page The Truth About You FREE right away as part of your Easier Way bonuses when you send us your preorder receipt!
BONUS #6: $25 PURITY WOODS COUPON
$25 Toward Premier Organic Age-Defying Skincare
Brian Vaszily is also the founder of Purity Woods, one of the world’s leading organic skincare companies. Purity Woods provides your skin nature’s most powerful age-defying botanicals, and it’s a true rarity in that all products are USDA Certified Organic.
When you preorder The Easier Way and send us your receipt, you’ll receive your $25 off coupon code right away. Use it on any Purity Woods products, including the #1 bestselling Certified Organic anti-aging cream with over 200,000 bottles sold, the Age-Defying Dream Cream.
